Pulse Scores Key Spot On Kindle?s Home Shelf; Co-founder Says It May Pass 10M Users This Year

So the Kindle Fire shipped Monday, and the early reviews are out in full force. The reactions, as per usual, are varied. But, for what it's worth, The Fire is already the best-selling item on Amazon, and many are now saying that the eCommerce giant could sell 5 million of its new devices by the end of the year. No, it's not an iPad killer, but people are excited by the Kindle's touch and Android-based evolution, and at $200 there's no doubt Amazon is going to sell more than a few. But what's more interesting (at least to me) than the potential growth of Amazon's market cap should the Kindle sell like hot cakes, or Apple looking over its shoulder, is how Kindle sales could be a huge victory for one of the little guys.

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